1/24/2024 0 Comments As seen on tv macmagic pasta potThe ad can imply that competitors' products do not do this because they fail to measure up to the same standards. It works because the standards for those products are esoteric or obscure - if you hear these statements repeated often enough, you'll assume they're actually good things because you don't know any better. The things these ads say are all true, but not necessarily good or even remarkable. Advertisers will hype up neutral, insignificant or even negative aspects of their products as though they were positive, by using phrases like "real", "100%", "free from" and "pure". And you can't claim that your aspirin cures headaches faster than every other aspirin on the market unless you've got evidence to back that up.Īs a result of these laws, advertising has played with this by using the most literal, mundane sense of the truth in their ads. This is why, for instance, you can't claim that a laundry detergent can help you save money on your taxes if it can't actually do that every time it's used. You also can't outright claim that you're better than the competition unless you can prove that, too. ![]() ![]() ![]() You can't advertise a product with a feature, ability, or trait that it demonstrably does not have. To protect consumers from lies and fraud, governments around the world have laws on the books stating that advertisements must only contain statements which the advertiser can prove are true. Matthew Santoro, on the Pasta Pot, Top 10 As Seen On TV SCAMS!
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